編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-801-219 | Napster | Bagley, Constance E.;Roberts, Michael J.;Kiron, David | Entrepreneurship | Intellectual Property Management( ITM5177 ) |
2 | 9-310-003 | Radiant Cosmetics: What''s in a Pout? | Pozen, Robert C.;Hammond, Mary Ellen | General management | Intellectual Property Management( ITM5177 ) |
3 | 9-315-139 | Uber and Stakeholders: Managing a New Way of Riding | Kanter, Rosabeth Moss;Fox, Daniel | General management | Intellectual Property Management( ITM5177 ) |
4 | HKU902 | Viagra in China: A Prolonged Battle over Intellectual Property Rights | Li, Yahong;Lu, Jiangyong;Tao, Zhigang;Wei, Shangjin;Chan, Penelope | General management | Intellectual Property Management( ITM5177 ) |
5 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | Intellectual Property Management( ITM5177 ) |
6 | 9-613-079 | The LEGO Group: Publish or Protect? | Shih, Willy;Chai, Sen | Operations management | Intellectual Property Management( ITM5177 ) |
7 | 9-712-423 | HTC Corp. in 2012 | Yoffie, David B.;Alcacer, Juan;Kim, Renee | Other | Intellectual Property Management( ITM5177 ) |
8 | 9-716-401 | Apple''s Future: Apple Watch, Apple TV, and/or Apple Car? | Yoffie, David B.;Baldwin, Eric | Other | Intellectual Property Management( ITM5177 ) |